Whelp, since I may have inadvertently screwed up Experiment 1A’s results with the small pop of color, I’m running another test based on the same premise of color.
In this version, I am keeping the original version where the word “color” is highlighted in orange. I will be testing that against an all-white version of the same text to see if there’s any discernible difference in engagement. I’ve also thrown the 2nd place video in just to see if there happens to be a change in engagement (there shouldn’t if the first experiment’s results are correct).
If Version 1 still wins instead of Version 2, then I’ll know I tainted my own experiment. Welcome to science, you numbskull.
Here we go!