The first experiment of the World’s Greatest Ad journey will be color. It’s one of the first things we start to recognize when we are infants so why not?
I have chosen the basicest of basic colors: White, Black, Red, Yellow, and Blue. Yes, I know, white is the presence of all colors and black is the absence of light (and therefore no colors at all) but bear with me.
How will a user respond to the same exact message but with vastly different colors? Will it show any real difference in interaction? Will people hate the ad and scroll right by it leading me to start the test all over again?
Feel free to discuss amongst yourselves (or in the comments below)!